Spendthrift Farm
Mission Brief
RedTag partnered with Spendthrift Farm to modernize their digital presence while honoring their rich heritage in the thoroughbred racing industry. Our collaboration focused on enhancing their e-commerce performance and demonstrating the impact of digital efforts on their offline business.
Client Name
Spendthrift FarmServices
E-commerce Optimization, Digital Marketing, Offline AttributionIndustry
Equine, Thoroughbred Racing and BreedingPlatforms
E-commerce Website, Social Media, Digital Advertising
At A Glance
The Challenge
Spendthrift Farm needed to modernize their digital strategy without losing touch with their traditional customer base. They sought to improve e-commerce performance while also showing how digital efforts impacted their core, often offline, business operations.
Our Collaborative Approach
E-commerce Optimization
- Refined the online shopping experience to better showcase Spendthrift's merchandise
- Implemented targeted digital advertising campaigns to drive online sales
Digital-to-Offline Attribution
- Developed custom attribution models to track the impact of digital marketing on offline business activities
- Utilized advanced analytics to connect online touchpoints with in-person transactions and engagements
Brand Storytelling in Digital Spaces
- Created content that highlighted Spendthrift's legacy while appealing to a modern audience
- Leveraged social media to share behind-the-scenes content and showcase thoroughbred success stories
Targeted Advertising
- Implemented sophisticated targeting strategies to reach both longtime industry participants and potential new enthusiasts
- Continuously optimized ad spend based on performance data to maintain high ROAS
Integrated Marketing Approach
- Ensured consistency across digital and traditional marketing efforts
- Developed strategies to use digital channels to promote in-person events and experiences
Our partnership with Spendthrift Farm demonstrated how traditional industries could embrace digital innovation without losing their core identity. By working closely with the Spendthrift team, we were able to blend their deep industry knowledge with our digital expertise to create a truly integrated marketing approach.
The e-commerce optimization efforts yielded impressive results, consistently achieving 5-10x ROAS. This success not only boosted online sales but also provided a new revenue stream for Spendthrift Farm.
Perhaps most significantly, our work on offline attribution allowed Spendthrift to see the full impact of their digital marketing efforts. By connecting online interactions with offline business outcomes, we helped demonstrate the value of digital investment in a traditionally offline-focused industry.
Our collaboration with Spendthrift Farm showcased how digital strategies could be effectively applied in the thoroughbred racing industry, setting a new standard for marketing in this space. The success of this partnership highlighted the potential for other traditional industries to embrace digital transformation while staying true to their roots.
.gif)
