Identify anonymous website visitors and convert them into engaged customers with DataTag.
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On average, only 2% of website visitors convert, leaving the rest completely anonymous and difficult to re-engage. Once a visitor leaves your site, it’s nearly impossible to get them back — at least it used to be. With DataTag, we can identify anonymous website visitors down to the name, so you can turn them into paying customers.
With DataTag, we don’t just identify the IP address—we reveal the specific individual, including names, email addresses, physical addresses, income demographics, and much more. You no longer have to wait on visitors to complete a form before retargeting them with a personalized marketing strategy. DataTag activates as soon as a visitor lands on your website and agrees to your consent string or cookie banner. Our tag identifies 60% of anonymous website traffic daily, backed by over 300 million records.
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Unlike other solutions that rely solely on IP addresses, DataTag uses a variety of attributes to identify anonymous website visitors, including hashed email addresses (HEMs), mobile advertising IDs, and device IDs. Our comprehensive identity graph, with over 300 million people-based records, ensures a thorough understanding of your website visitors.
Get pricingWith DataTag, we can customize our results to your business needs. For B2C websites, DataTag identifies anonymous website visitors down to personal details like name, email, household address, income level, age, and gender. For B2B, our anonymous website visitor identification includes business email, company name, revenue threshold, headcount, and more.
Filter through this data to curate targeted segments and strategies, which integrate seamlessly from DataTag to your preferred activation channels, like Klaviyo and Mailchimp, for immediate action.
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DataTag adheres to GDPR regulations and excludes EU data. For CCPA compliance, all California residents who opt out on your website can be excluded from DataTag processing. Learn more about compliance or set up a consultation with our team below.
DataTag will take your hard earned second-party data to new heights. Sync your frequently used data sources directly with DataTag to discover enriched attributes on your current and historical customer base—including insights into their income, age, gender and more—to build data-driven upsell and cross-sell strategies.
No coding required, no maintenance hassle. Our integrations are fully managed and optimized for you, with all data securely backed by the cloud. For custom sources and unique databases, our integration process is tailored to meet your specific needs.
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Unlock new customers today with DataTag’s anonymous website visitor tracking software.
Schedule a session with our team to get started today!
The RedTag family is a constellation of brave storytellers and innovators. We shape industries. We transform brands. We discover infinite potential in everyday spaces.
