Iconic Logo Reimagination

• Designed a modern logo inspired by the original, using geometry from "DAVID CONNOLLY" to create a vector diamond shape
• Carefully selected colors that respect the brand's heritage while appealing to contemporary aesthetics

Digital Presence Creation

• Built a stunning, user-friendly website that showcases Jabel's exquisite craftsmanship
• Integrated e-commerce functionality to bring Jabel's heirloom-quality pieces to a global audience

Visual Storytelling

• Directed and produced high-quality photography that captures the intricate details and timeless beauty of Jabel's jewelry
• Created a cohesive visual narrative across all digital platforms, emphasizing the brand's legacy and craftsmanship

Brand Differentiation Strategy

• Developed clear visual and messaging guidelines to distinguish Jabel from the David Connolly lines
• Crafted a brand story that honors David Connolly's role in reinvigorating Jabel while maintaining the brand's distinct identity

Heritage-Honoring Art Direction

• Implemented an art direction strategy that bridges Jabel's rich history with contemporary luxury aesthetics
• Created visual elements that subtly nod to the brand's 100-year legacy while appealing to modern consumers

The new Jabel brand stands as a testament to the power of thoughtful digital transformation. By carefully weaving together elements of the brand's century-long heritage with modern design principles, we've created a digital presence that feels both timeless and contemporary.

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The reimagined logo serves as the perfect emblem for this transformation. Its geometric precision nods to the meticulous craftsmanship that has defined Jabel for over a century, while its modern execution signals the brand's evolution. The subtle integration of David Connolly's name into the design bridges the gap between the brand's past and its future.

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Our photography and art direction work ensures that every piece of Jabel jewelry is presented not just as a product, but as a work of art with a story. Each image captures not only the sparkle of gems and the gleam of metal but also the legacy of craftsmanship that goes into every piece.

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The new website serves as a digital showroom, allowing Jabel to reach a global audience while maintaining the feeling of exclusivity and personal touch that defines luxury jewelry shopping. It's more than an e-commerce platform; it's a digital extension of the Jabel experience.

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By clearly differentiating Jabel from the David Connolly lines, we've ensured that each brand maintains its unique identity while benefiting from their shared heritage of quality and craftsmanship.

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This comprehensive rebrand doesn't just sell jewelry; it tells the story of a brand that has been crafting heirlooms for over a century and is now poised to continue that legacy in the digital age. Jabel now stands as a shining example of how traditional luxury brands can embrace digital transformation without losing their soul.

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In the glittering world of luxury jewelry, Jabel now sparkles with renewed brilliance – a brand that honors its past while confidently stepping into the future.