Inclusive Brand Development

• Worked closely with WeRideTogether to create a brand identity that was welcoming and empowering
• Ensured the new branding could speak to all youth and amateur sports while honoring the organization's equine roots

User-Centric Website Design

• Collaborated on developing a website that prioritized ease of access to critical information and resources
• Implemented intuitive navigation to serve various user groups including athletes, parents, and sports organizations

Impactful Content Strategy

• Partnered to craft content that educates and engages visitors while handling sensitive topics with care
• Developed resources that provide practical support and guidance for prevention and response

Awareness Expansion

• Worked together to create strategies for reaching a broader audience across various sports
• Developed social media campaigns to increase visibility and engagement

Our journey with WeRideTogether has been both challenging and deeply rewarding. From the outset, we were moved by the organization's commitment to tackling such a critical issue in youth sports. The trust they placed in us to help expand their mission was both humbling and motivating.

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As we collaborated on the new brand identity, we were constantly inspired by the WeRideTogether team's passion. Every decision, from color choices to typography, was made with the goal of creating a safe, welcoming space for those affected by abuse. It was a delicate balance - creating a brand that was strong and impactful, yet sensitive to the experiences of survivors.

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Developing the website was an emotional process. We worked closely with WeRideTogether to ensure that every page, every resource, could potentially be a lifeline for someone in need. The day we launched the site, there was a sense of hope - a feeling that we had created something that could truly make a difference.

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Seeing the impact of our work has been incredibly fulfilling. When we learned about the Gold Addy Awards and the "Culturally Legit Award," it wasn't just about the recognition - it was validation that our collaborative efforts were resonating with others who understood the importance of this cause.

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But the real reward has been hearing about how the platform has helped individuals and organizations. Knowing that our work has played a part in shedding light on this dark subject and offering support to those affected is profoundly moving.

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This project reminded us of the power of design and branding to drive social change. It's not just about creating something visually appealing - it's about crafting a platform that can educate, support, and ultimately help prevent abuse.

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As we continue to support WeRideTogether in their mission, we're filled with a sense of purpose. Together, we're not just designing websites or creating brands - we're helping to create a safer environment for young athletes across all sports. It's a responsibility we take to heart, and a partnership we're incredibly proud to be a part of.