Iconic Logo Creation

• Designed a striking new logo that subtly incorporates Kentucky's silhouette
• Created versatile logo lockups for various applications, from digital to in-store signage

Brand Pillar Development

• Established core values: Integrity, Authenticity, Inclusivity, and Advocacy
• Crafted a brand personality that's Friendly, Helpful, Eager, and Adventurous

Distinctive Voice Crafting

• Developed an approachable, passionate, and playful tone of voice
• Created a lexicon of brand-appropriate terms and phrases to guide all communications

E-commerce Expansion

• Launched a user-friendly Shopify store, bridging the gap between in-store experience and online convenience
• Integrated the new brand identity seamlessly into the digital shopping experience

Inclusive Messaging Strategy

• Crafted a communication approach that welcomes all levels of outdoor enthusiasts
• Emphasized J&H's role as a community resource and adventure enabler

The new J&H Outdoors brand is a breath of fresh mountain air in the outdoor retail space. By infusing every aspect of the brand with a sense of adventure and approachability, we've transformed J&H from a mere store into a launchpad for outdoor experiences.

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The logo, with its clever nod to Kentucky's geography, serves as a rallying point for local pride and adventure aspirations. It's more than a mark; it's an invitation to explore.

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Our tone of voice work ensures that whether you're a seasoned trail blazer or a first-time camper, J&H speaks your language. The brand now exudes the excitement of a friend eager to share their favorite hiking spot, coupled with the wisdom of a trusted guide.

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The Shopify store isn't just a place to buy gear; it's an extension of J&H's commitment to making the outdoors accessible to all. Each product page, each blog post, each newsletter is infused with the brand's newfound voice, turning online shopping into the first step of an adventure.

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By emphasizing inclusivity and community, we've positioned J&H not just as a retailer, but as a catalyst for outdoor exploration. The brand now says, "No matter who you are, your adventure starts here."

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This comprehensive rebrand doesn't just sell outdoor gear; it sells the promise of adventure, the thrill of exploration, and the warmth of an inclusive outdoor community. J&H Outdoors now stands as a testament to the power of purposeful branding – a beacon for those who hear the call of the wild, no matter how faintly.

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In the landscape of outdoor retail, J&H now stands tall – as inviting as a well-marked trailhead, as exciting as the view from the summit