Innovative Logo Design

• Worked closely with local stakeholders to understand the essence of the Wildman legend
• Created a logo incorporating a "bigfoot" figure as the "A" in WILDMAN, symbolizing strength, mystery, and endurance

Comprehensive Brand Identity Development

• Collaborated on developing a cohesive visual identity that resonated across all platforms
• Crafted messaging that captured the spirit of both the athletic challenge and the local lore

Storytelling Through Design

• Wove the rich history of Bigfoot sightings in Anderson County into the brand narrative
• Created visual elements that showcased the beautiful local landscape and race highlights

Our journey with the Wildman Triathlon was truly one-of-a-kind. From the moment we learned about Anderson County's long history of Bigfoot sightings, we knew we had something special on our hands. The challenge of blending this intriguing local folklore with the intensity of a triathlon was both exciting and daunting.

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As we dove into the branding process, we were constantly inspired by the enthusiasm of the event organizers and the local community. Their stories about the Wildman and their passion for showcasing their beautiful region fueled our creativity. The idea to incorporate the Bigfoot silhouette into the logo came during a brainstorming session where we were all sharing local legends – it was one of those magical moments where everything just clicked.

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Developing the broader brand identity was like piecing together an exciting puzzle. We wanted to capture the thrill of the race, the beauty of the Kentucky Bourbon Trail, and the mystery of the Wildman legend. Every color choice, every piece of copy, was carefully considered to tell this unique story.

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Winning the Gold Addy Award for the logo design was a wonderful recognition of our team's creativity, but the true reward has been seeing how this brand has resonated with participants and the local community. It's become more than just a triathlon – it's a celebration of local culture, athletic achievement, and the spirit of adventure.

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As the Wildman Triathlon continues to grow, we're filled with pride knowing that our collaborative efforts have helped create an event that not only challenges athletes but also shines a spotlight on the rich culture and beautiful landscape of Anderson County. This project reminded us of the power of storytelling through design and the magic that can happen when local lore meets athletic endeavor.

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We're excited to see how the Wildman Triathlon evolves and look forward to continuing our partnership, always seeking new ways to capture the imagination of athletes and adventure seekers alike. After all, in the world of the Wildman, every race is a chance to become part of the legend.