Horse Network

Mission Brief

RedTag partnered with Horse Network to revitalize and expand their digital publishing platform, transforming it into the premier online destination for horse enthusiasts worldwide.

  • Client Name

    Horse Network
  • Services

    Website Redesign, Development, Brand Revitalization, Digital Strategy
  • Industry

    Equine, eCommerce, News
  • Platforms

    Web, Social Media, E-commerce Integration

At A Glance

RedTag gave a boost to Horse Network’s digital publishing platform, helping to expand content offerings, increase user engagement, and integrate e-commerce capabilities.

400%

Revenue growth over 3 years

The Challenge

Elevate Horse Network's digital presence to match its status as a leading voice in the equestrian community, while expanding its functionality to include e-commerce and enhanced user engagement features.

How RedTag Helped

Comprehensive Website Redesign
  • Completely overhauled the website design to create a modern, user-friendly interface
  • Developed a responsive design to ensure seamless experience across all devices
Enhanced Functionality Development
  • Integrated robust e-commerce capabilities for equine products
  • Implemented advanced features for sharing stories, ideas, pictures, and videos
  • Created intuitive navigation to showcase diverse content categories
Brand Revitalization
  • Refreshed the brand identity to appeal to a broad spectrum of horse enthusiasts
  • Developed a cohesive visual language that resonates with both professionals and hobbyists
Content Strategy Optimization
  • Collaborated on content strategy to balance entertainment, education, and e-commerce
  • Implemented features to highlight professional insights and news alongside user-generated content
Community Engagement Features
  • Developed tools to foster user interaction and community building
  • Integrated social media functionality to expand reach and engagement

RedTag's comprehensive redesign and development efforts have propelled Horse Network to new heights in the digital equestrian space. By creating a visually stunning and highly functional platform, we've helped Horse Network solidify its position as the go-to digital hub for horse enthusiasts of all levels.

The revitalized website seamlessly blends engaging content, e-commerce opportunities, and community features, creating a unique ecosystem that serves the diverse needs of the equestrian community. From professional athletes to casual horse lovers, the platform now offers something for everyone, significantly expanding Horse Network's reach and influence.

Our work has not only enhanced the user experience but has also opened new revenue streams through integrated e-commerce and increased user engagement. The redesigned Horse Network stands as a testament to RedTag's ability to transform digital platforms, turning them into vibrant, multifaceted communities that drive both user engagement and business growth.

As Horse Network continues to grow and evolve, RedTag remains committed to pushing the boundaries of what's possible in digital equestrian media. This partnership showcases our expertise in creating tailored digital solutions that not only meet but exceed the unique needs of specialized communities like the horse world.