Advanced Location-Based Targeting

• Implemented sophisticated geotargeting to reach potential drivers in specific areas
• Utilized data on driver concentrations and movement patterns to optimize ad placement

Compelling Video Content Creation

• Produced engaging video ad content that resonated with drivers across the country
• Tailored messaging to highlight TForce's unique benefits and opportunities

Data-Driven Strategy Optimization

• Experimented with various recruitment strategies, including different bonus structures and compensation packages
• Utilized real-time data analysis to identify and scale the most effective tactics

Lead-Based Recruitment System

• Developed and implemented a lead-based recruitment system to streamline the application process
• Created a nurturing strategy to guide leads through the recruitment funnel

Nationwide Recruitment Management

• Scaled successful strategies to manage recruitment for 194 terminals across the U.S.
• Developed rapid response protocols to address driver shortages in specific markets quickly

Continuous Performance Analysis

• Implemented robust analytics to track the performance of different recruitment strategies
• Regularly refined approaches based on data insights to ensure ongoing success

Our journey with TForce has been nothing short of exhilarating. Together, we've tackled one of the most pressing challenges in the transportation industry head-on. It's been a true partnership, with both teams bringing their expertise to the table and learning from each other every step of the way.

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The excitement we felt when we saw the first results of our location-based targeting strategy was palpable. It was a real "aha!" moment that energized both teams. As we watched the applicant numbers climb and saw drivers responding to our video content, we knew we were onto something special.

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The shift to a lead-based recruitment system wasn't just a change in process - it was a complete reimagining of how driver recruitment could work. It's been incredibly rewarding to see how this collaborative effort has made a real difference in TForce's ability to staff their terminals nationwide.

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Every time we help TForce quickly fill positions in a challenging market, it reinforces the strength of our partnership. We're not just solving problems; we're building a more resilient, responsive recruitment system together.

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As we continue to refine our strategies and tackle new challenges with TForce, we're reminded of why we love what we do. It's about more than just numbers and strategies - it's about working together to make a real impact on people's lives and on the success of a great company.

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We're excited to see where this partnership will take us next, and we're grateful for the trust TForce has placed in us. Together, we're not just filling driver seats - we're driving the future of recruitment in the transportation industry.