Airstream
AMP Program & Seasonal Campaign
RedTag partnered with Airstream to transform their AMP co-op program, enhancing dealer relationships and lead generation across North America. Our innovative strategies and data-driven optimizations fueled remarkable improvements in lead quality and cost-effectiveness, reducing CPLs by over 50%.
Client Name
AirstreamServices
Strategy, Digital Marketing, Web Design & Development, Lead Generation, Program OptimizationIndustry
Recreational VehiclesPlatforms
Google, Meta, Programmatic Display
At A Glance
50%
The Challenge
Airstream is renowned for its iconic travel trailers and touring coaches. However, they faced the challenge of modernizing its AMP co-op program. Their goal was to bridge the marketing gap between the brand and its dealers across the US and Canada, while optimizing lead generation —all without increasing spend. The program needed fresh offerings to improve dealer participation, lead quality, and overall efficiency.
How RedTag Helped
Program Redesign and Optimization
- Rebuilt the AMP program interface for improved dealer experience
- Implemented advanced lead scoring and nurturing systems to secure more qualified leads
- Simplified dealer enrollment process to boost participation
Digital Marketing Strategy
- Developed targeted campaigns across search, social, and display networks
- Created dealer-specific landing pages to improve conversion rates
- Implemented sophisticated audience segmentation and retargeting strategies
Data-Driven Approach
- Established a robust analytics framework for continuous optimization
- Conducted thorough A/B testing on ad creatives and landing pages
- Utilized data insights to refine targeting and messaging
Continuous Innovation
- Introduced new lead flows to capture and nurture potential customers more effectively
- Implemented regular updates and new offerings each quarter to keep the program dynamic
The revamped AMP program has yielded concrete benefits for Airstream and its dealers. A 50% reduction in cost per lead for the Spring 2024 campaign has improved marketing efficiency, while enhanced lead quality is helping dealers connect more effectively with potential customers. These improvements position Airstream to better support its dealer network in a competitive market, laying the groundwork for continued sales growth.
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