Citadel Storage

Mission Brief

RedTag has been the driving force behind Citadel Storage's digital presence since its inception. Our team orchestrated a comprehensive marketing strategy that has significantly expanded the brand's footprint. This partnership has been instrumental in Citadel’s efforts to launch and grow multiple locations across diverse markets.

  • Client Name

    Citadel Storage
  • Services

    Digital Marketing, Website Development, Video Production, Brand Strategy, Local SEO
  • Industry

    Self-Storage, Real Estate
  • Platforms

    Web, Social Media, Digital Advertising, Google My Business

At A Glance

RedTag developed intuitive, localized websites for several Citadel locations, and launched SEO strategies and targeted ad campaigns to reach more customers. Our efforts helped Citadel meet occupancy rates, launch new markets, increase organic search traffic, and grow revenue.

30%

decrease in cost per acquisition

150%

increase in year-over-year organic search traffic

200%

increase in overall revenue

The Challenge

Citadel Storage faced the complex task of not only establishing a strong online presence but also driving occupancy rates across multiple locations in different markets. Each new location presented unique challenges in terms of local competition, market awareness, and customer acquisition.

How RedTag Helped

Strategic Website Development
  • Created customized websites for locations in Nashville, Louisville, Cincinnati, Palmetto Bluff, SC, and Lexington, KY
  • Implemented location-specific content and SEO strategies to boost local search rankings
  • Developed an intuitive user interface to streamline the rental process and improve conversion rates
Agile Digital Marketing Campaigns
  • Implemented data-driven digital media buying strategies tailored to each market
  • Utilized advanced analytics to quickly shift ad dollars and optimize for new move-ins
  • Employed geo-targeting to reach potential customers within specific radiuses of each facility
Compelling Video Content
  • Produced high-quality video content showcasing each storage facility's unique features and services
  • Developed targeted video ads for social media platforms to increase brand awareness and engagement
Local SEO and Google My Business Optimization
  • Optimized Google My Business listings for each location to improve local search visibility
  • Created location-specific content to boost relevance in local search results
Brand Consistency Across Markets
  • Developed a cohesive brand strategy that maintained Citadel Storage's identity across all markets
  • Created market-specific messaging that resonated with local audiences while maintaining brand consistency

RedTag's comprehensive digital strategy has been pivotal in Citadel Storage's rapid growth and market penetration. By leveraging our expertise in digital marketing, web development, and brand strategy, we've helped Citadel Storage not only establish a strong presence in multiple markets but also position itself as a leader in the self-storage industry.

Our agile approach to digital marketing and our ability to tailor strategies to each unique market has enabled Citadel Storage to efficiently scale its operations. From Nashville to Palmetto Bluff, each new location has benefited from our data-driven insights and creative solutions, resulting in faster occupancy rates and stronger brand recognition.

As Citadel Storage continues to expand its footprint, RedTag remains committed to driving innovation in their digital strategy, ensuring that each new market entry is supported by cutting-edge marketing techniques and a deep understanding of local consumer behavior.