Conversion-Focused Web Design

• Developed a website that effectively communicates RBA's unique value propositions
• Implemented user-friendly design with clear calls-to-action to facilitate lead generation

Multi-Channel Digital Advertising

• Created a diverse digital ad portfolio including search, display, and remarketing campaigns
• Utilized data-driven insights to optimize ad spend and targeting across all platforms
• Incorporated Local Service Ads as part of a broader strategy to capture high-intent local searches

Engaging Social Media Marketing

• Crafted compelling social campaigns highlighting RBA's industry leadership and customer satisfaction
• Leveraged platform-specific features to maximize reach and engagement

Strategic Geo-Targeting

• Identified and focused on top-performing zip codes to maximize ROI
• Regularly analyzed sales data to refine targeting strategies and expand into new profitable areas

Continuous Optimization

• Implemented A/B testing across all digital assets to continually improve performance
• Regularly adjusted strategies based on performance data and market trends

Our partnership with Renewal by Andersen has been an exciting journey of creating a comprehensive digital lead generation engine. RBA's commitment to quality, evidenced by their innovative products and superior service, provided us with rich content to fuel our digital strategies.

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We approached lead generation from multiple angles, ensuring that potential customers could find and engage with RBA at every stage of their buying journey. Our website design focused on clearly communicating RBA's unique selling points while making it easy for visitors to request information or schedule consultations.

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Our multi-channel advertising approach has been key to our success. By diversifying across search, display, social, and local ad platforms, we've been able to capture leads from various sources, creating a steady flow of potential customers. This strategy has also allowed us to quickly adjust our focus based on performance and market demands.

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The geo-targeting strategy has been particularly effective. By analyzing sales data and focusing on high-performing areas, we've created highly targeted campaigns that maximize ROI. This approach has not only contributed to RBA's growth in specific neighborhoods but has also guided expansion into new, profitable markets.

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One of the most rewarding aspects of our partnership has been the ability to pivot quickly based on RBA's needs. There have been times when our campaigns were so successful that we needed to temporarily pause or adjust them to allow RBA's team to manage the influx of leads. This level of responsiveness and collaboration has been crucial to maintaining a healthy balance between lead generation and RBA's capacity.

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As we continue to refine and expand our digital strategies, we're excited by the possibilities ahead. Each new challenge – whether it's entering a new market or promoting a new product feature – is an opportunity to innovate and push the boundaries of digital marketing in the home improvement sector.

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This partnership has reinforced our belief in the power of combining superior products with innovative, comprehensive digital strategies. We're not just generating leads; we're helping RBA connect with homeowners who truly value quality and craftsmanship. As we look to the future, we're committed to evolving our approach, always with an eye on driving quality leads and supporting RBA's growth in the region.