Impactful Video Content Creation

• Produced compelling video assets to showcase the program's impact and inspire participation
• Developed content that highlighted real stories of matches and their positive outcomes

Strategic Social Media Campaigns

• Designed and implemented targeted social media campaigns to reach potential volunteers and those in need
• Utilized platform-specific features to maximize engagement and sharing

User-Friendly Website Development

• Created a streamlined website to facilitate easy sign-ups for both volunteers and those seeking assistance
• Implemented clear navigation and information structure to explain the program and its benefits

Funded Digital Advertising

• Allocated RedTag's resources to fund 100% of the advertising efforts
• Implemented data-driven ad strategies to ensure maximum reach and efficiency

Community Outreach Support

• Assisted in developing messaging for community outreach initiatives
• Provided digital tools to support the program's offline efforts

RedTag's involvement with the Louisville COVID-19 Match Program began with a moment of inspiration and quickly evolved into a comprehensive community support initiative. When our Creative Director, Charlie, saw the local news story about the program, it sparked an immediate desire to contribute our expertise to this crucial cause.

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The urgency of the pandemic situation demanded rapid action and innovative thinking. We quickly assembled a team to develop a multi-faceted digital strategy that could amplify the program's reach and impact.

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Our video production efforts focused on telling the human stories behind the matches. By showcasing real experiences of volunteers and recipients, we created emotional, shareable content that resonated with the community and inspired action.

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The social media campaigns we developed were designed to cut through the noise of pandemic-related information and highlight the tangible ways people could help their neighbors. By targeting both potential volunteers and those in need of assistance, we created a balanced approach that grew both sides of the program.

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Developing a user-friendly website was crucial in streamlining the match process. We focused on creating an intuitive interface that made it easy for people to either volunteer or request assistance, removing any technological barriers that might hinder participation.

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Our decision to fund 100% of the advertising efforts reflected our deep commitment to the cause. By leveraging our expertise in digital advertising and allocating our own resources, we ensured that the program's message reached as many Louisville residents as possible.

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The results of our efforts were profoundly rewarding. Watching the program grow exponentially and hearing about the thousands of successful matches made us realize the true power of combining digital expertise with community spirit.

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This initiative exemplifies RedTag's commitment to using our skills for the greater good. In a time of crisis, we were able to pivot quickly, applying our digital marketing expertise to a cause that directly impacted our local community. The Louisville COVID-19 Match Program not only helped vulnerable individuals during a critical time but also fostered a sense of community connection that will last beyond the pandemic.