Full-Funnel Digital Strategy

• Implemented campaigns across multiple platforms including Google Shopping, Pinterest, TikTok, Facebook/Instagram
• Developed and executed email and SMS/MMS marketing strategies
• Complemented PinkTag's strong organic content with paid and high-fidelity content

Omnichannel Experience Development

• Collaborated on the strategy and execution of PinkTag's first brick-and-mortar store
• Ensured seamless integration between online and offline experiences

E-commerce Excellence

• Built and continuously optimized PinkTag's Shopify website
• Implemented DataTag service to uncover identities of anonymous website visitors, enhancing personalization

Brand Management and Creative Direction

• Developed and maintained PinkTag's brand identity and tone of voice
• Produced creative assets across all channels, ensuring brand consistency

Social Commerce Innovation

• Leveraged Facebook Shops and Live Shopping to create new revenue streams
• Produced engaging content tailored for each social media platform

Data-Driven Optimization

• Conducted conversion lift studies to inform investment decisions
• Continuously refined targeting and messaging based on performance data

Product Line Expansion

• Collaborated on identifying and developing new product line opportunities
• Developed marketing strategies for new product launches

Our partnership with PinkTag exemplifies the power of a truly collaborative relationship between agency and client. By working closely with PinkTag's internal team, we've been able to complement their strengths in organic content creation with our expertise in paid advertising and high-fidelity content production.

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The success of PinkTag's transition from online-only to omnichannel retail demonstrates our ability to navigate complex business transformations. Our collaborative approach ensured a seamless integration between the digital and physical retail experiences, setting a new standard in omnichannel retail.

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The implementation of DataTag on PinkTag's Shopify site has been a game-changer, allowing for enhanced personalization and more effective remarketing strategies. This, combined with our full-funnel digital strategy, has contributed significantly to the brand's explosive growth.

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We're proud of the role we've played in PinkTag's journey from a small online retailer to a thriving international brand. The consistent 10X return on ad spend and expansion into 11 countries are testaments to the effectiveness of our data-driven approach and creative strategies.

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As we look to the future, we're excited to continue our partnership with PinkTag, exploring new opportunities for growth and innovation. Whether it's expanding their product lines, entering new markets, or pushing the boundaries of social commerce, we're committed to supporting PinkTag's ongoing success story.