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Gallery Furniture
Mission Brief
RedTag partnered with Gallery Furniture and the legendary Mattress Mack to transform their business into an omnichannel powerhouse, preserving their commitment to customer service while reaching new audiences.
Client Name
Gallery FurnitureServices
Website Development, E-commerce Integration, Digital Marketing, Social Media StrategyIndustry
Furniture RetailPlatforms
Shopify, TikTok, Other Social Media Channels
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At A Glance
The Challenge
Collaborate with Mattress Mack and the Gallery Furniture team to modernize their digital presence while maintaining their legendary commitment to customer service and community involvement.
Our Collaborative Approach
Shopify E-commerce Integration
- Developed and launched a new Shopify-based website, enhancing the online shopping experience
- Integrated same-day delivery options to mirror Gallery Furniture's exceptional in-store service
Omnichannel Strategy Development
- Created a seamless experience between Gallery Furniture's online presence and physical stores
- Highlighted unique offerings like same-day delivery to drive both online and in-store traffic
Targeted Digital Marketing
- Implemented data-driven digital campaigns to reach new audiences while engaging existing customers
- Leveraged Mattress Mack's celebrity status in marketing efforts to boost brand recognition
Social Media Expansion
- Launched engaging campaigns on platforms like TikTok to connect with younger generations
- Showcased Mattress Mack's community involvement and charitable efforts across social channels
Community Engagement Amplification
- Developed strategies to highlight Gallery Furniture's community initiatives and Mattress Mack's philanthropic efforts
- Created content that reinforced Gallery Furniture's position as a trusted Houston institution
Working with Mattress Mack and Gallery Furniture has been an exhilarating experience. The opportunity to collaborate with a Houston legend known for his customer-first approach and community involvement pushed our team to deliver exceptional results.
From the outset, we recognized the delicate balance of modernizing Gallery Furniture's digital presence while preserving the personal touch that Mattress Mack is famous for. Our Shopify integration not only improved the online shopping experience but also showcased unique offerings like same-day delivery, a hallmark of Gallery Furniture's commitment to service.
The immediate impact of our efforts was clear when we more than doubled leads in the first month after taking over from the previous agency. This success stemmed from our team's dedication and our deep understanding of Gallery Furniture's values and goals.
Our social media strategy, particularly on platforms like TikTok, has been crucial in introducing Gallery Furniture to younger generations. We've created content that not only showcases products but also highlights Mattress Mack's larger-than-life personality and commitment to the Houston community.
Throughout this partnership, collaboration has been key. Working closely with Mack, Marketing Director James McIngvale, and the entire Gallery Furniture team has allowed us to create something truly special - a digital presence that reflects the warmth, energy, and community spirit that Gallery Furniture is known for.
By amplifying Mattress Mack's community initiatives and Gallery Furniture's role in supporting Houston, we've helped reinforce their position as more than just a furniture store, but a vital part of the Houston community.
This partnership continues to inspire our team, pushing us to innovate and deliver results that match the legendary status of Mattress Mack and Gallery Furniture.
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