Campuslore

Mission Brief

RedTag partnered with Campuslore to deliver viewership for original sports content, collaborating with major brands like Coca-Cola and Geico. Our experience working with these advertising powerhouses allowed us to bring big-brand thinking and execution to an exciting startup in the college sports space.

  • Client Name

    Campuslore
  • Services

    Digital Advertising, Content Distribution
  • Industry

    Sports Media
  • Platforms

    Facebook, Instagram, Google, Verizon DSP

At A Glance

RedTag created a label for Blanton’s 2019 Special Release that highlighted their status as an ultra-premium bourbon. The release caught the attention of industry publication and social media, and became a highly-sought collector’s item on the secondary market.

1.75M

Video Views

95%

Completion Rate

11M

total impressions

The Challenge

Campuslore needed to achieve specific viewership targets for their sports content to meet the exacting requirements of major brand partnerships. Geico and Coca-Cola—two of the biggest global advertising spenders—have incredibly high standards and expectations for their marketing initiatives. This challenge required the kind of strategic thinking, flawless execution, and adaptability we've honed through our work with industry leaders.

How RedTag Helped

Multi-Platform Advertising 
  • Leveraging our experience with global brands, we implemented sophisticated campaigns across Facebook, Instagram, Google, and Verizon 
  • Applied our expertise in optimizing ad delivery for maximum viewership, a skill refined through meeting the demanding metrics of top advertisers like Geico and Coca-Cola 
  • Utilized advanced targeting techniques to ensure we reached the right audience segments, a crucial factor in satisfying the specific demographic requirements of our big-brand partners
Targeted Content Distribution 
  • Drew from our big-brand playbook to strategically distribute content, reaching relevant sports audiences with the precision expected by Geico and Coca-Cola 
  • Focused on achieving high completion rates for video content, applying insights gained from driving massive user engagement for major clients 
  • Implemented real-time optimization strategies to continuously improve performance throughout the campaigns, a practice essential to meeting the dynamic needs of large-scale advertisers

Geico and Coca-Cola both expect top-tier results and ROI. We met the challenge of meeting both brand’s meticulous approach to advertising with robust tracking and reporting systems that provided real-time data and insights allowing for agile decisions and strategic adjustments. Our multi-platform approach and advanced targeted capabilities allowed us to achieve the balance between engagement quality and vast audience reach, all while maintaining alignment with their core brand values. Both brands stand at the forefront of marketing innovation, so we brought cutting-edge strategies and technologies to the project, demonstrating our ability to push boundaries in digital advertising.

RedTag's targeted advertising approach, informed by our work with industry giants, helped Campuslore not only meet but exceed the viewership goals for these major brand partnerships. We brought the same level of strategic thinking, creativity, and execution that we apply to our work with global leaders like Coca-Cola and Geico, demonstrating our ability to deliver results at scale.

This success showcases how RedTag's big-brand expertise can be effectively applied to help emerging companies make a significant impact in their respective markets, while simultaneously satisfying the demanding requirements of major advertisers. By bringing our purpose-driven approach and experience with household names to Campuslore, we established a strong foundation for future collaborations in sports media content and proved our capability to perform at the highest levels of digital advertising.