Blanton’s
2019 Special Release Label
Drawing on its rich bourbon heritage and extensive CPG experience, RedTag crafted a distinctive label for Blanton's 2019 Special Release, further cementing the brand's premium status in the competitive spirits market.
Client Name
Blanton’s BourbonServices
Graphic Design, Branding, Packaging Design, Strategic PositioningIndustry
Spirits, Luxury CPGPlatforms
Packaging, Point of Sale
At A Glance
The Challenge
To say the bourbon market is saturated is an understatement. Blanton's needed to create a Special Release that would not only stand out on shelves but also reinforce its position as a premium, collectible brand. The challenge was to honor Blanton's rich heritage while appealing to both seasoned bourbon enthusiasts and a new generation of connoisseurs.
How RedTag Helped
Strategic Brand Analysis
- Conducted comprehensive market research on premium bourbon trends and consumer preferences
- Analyzed Blanton's brand equity and positioning within the broader spirits landscape
Innovative Label Design
- Created a unique label design that balanced Blanton's iconic elements with fresh, contemporary touches
- Incorporated subtle nods to Kentucky's bourbon heritage and Blanton's storied history
Premium Packaging Enhancement
- Redesigned bottle and neck labels to create a cohesive, luxury aesthetic
- Developed foil-embossed packaging elements to elevate the product's premium feel
- Ensured packaging design considered both on-shelf appeal and the unboxing experience
The 2019 Blanton's Special Release project showcased RedTag's deep understanding of the bourbon industry and luxury CPG market. By seamlessly blending Blanton's storied heritage with contemporary design elements, RedTag created a product that not only drove impressive sales but also enhanced the brand's prestigious image.
This project built upon RedTag's rich history of working with Kentucky's finest bourbon brands. Our team's intimate knowledge of bourbon culture, from the intricacies of distillation to the nuances of consumer preferences, allowed us to create a design that resonated deeply with bourbon aficionados.
Moreover, our extensive experience in the broader CPG sector informed our approach to packaging design and retail strategy. We understood that in the premium spirits market, every touchpoint with the consumer needs to reinforce the brand's luxury positioning. From the weight of the bottle in hand to the subtle sheen of the label, every detail was carefully considered to create a holistic, premium experience.
The success of this project further solidified RedTag's reputation as a go-to agency for spirits brands looking to make a statement in a crowded market. It demonstrated our ability to respect tradition while pushing boundaries, creating products that excite established fans and attract new enthusiasts. This balance of heritage and innovation continues to be a hallmark of RedTag's approach to branding in the spirits industry and beyond.
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