Advanced Location-Based Advertising

• Implemented sophisticated geotargeting campaigns to reach potential visitors in proximity to The Mint's facilities
• Utilized geofencing to engage with competitors' customers and drive them to The Mint's locations

Precision Audience Segmentation

• Developed detailed customer personas to target different gaming enthusiasts effectively
• Crafted tailored messaging for various segments, from casual players to serious gamers

Multi-Faceted Digital Campaigns

• Created engaging social media content to build anticipation for new facility openings
• Designed dynamic digital ad campaigns that showcased The Mint's unique offerings and promotions

Strategic Recruitment Marketing

• Developed targeted recruitment campaigns for various positions in restaurants and gaming facilities
• Utilized industry-specific job boards and local community outreach to attract top talent

Sportsbook Launch Strategy

• Created a buzz around the development of one of the largest sportsbooks outside of Las Vegas
• Implemented a phased marketing approach to build anticipation and drive early adoption

Data-Driven Optimization

• Utilized advanced analytics to continuously refine targeting and messaging
• Implemented A/B testing across campaigns to maximize effectiveness and ROI

RedTag's partnership with The Mint Gaming Hall / Kentucky Downs exemplifies our ability to drive explosive growth in the competitive gaming and entertainment industry. By leveraging cutting-edge digital tactics and a deep understanding of the gaming audience, we've helped The Mint not only expand into new markets but thrive in them.

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Our location-based advertising strategies ensured that potential visitors were engaged at the right time and place, significantly boosting foot traffic across The Mint's growing network of facilities. The precision of our audience segmentation allowed us to speak directly to various gaming enthusiasts, from casual players to serious bettors, driving excitement and participation across all segments.

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The success of our recruitment marketing efforts has been crucial in supporting The Mint's rapid expansion. By attracting top talent to their new restaurants and gaming facilities, we've ensured that The Mint can deliver exceptional experiences to their growing customer base.

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The development of one of the largest sportsbooks outside of Las Vegas presents an exciting opportunity, and our phased marketing approach has built significant anticipation around this offering. This initiative showcases The Mint's ambition and RedTag's ability to market groundbreaking developments in the gaming industry.

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As The Mint Gaming Hall / Kentucky Downs continues its trajectory of rapid growth, RedTag remains at the forefront, driving innovation in digital marketing strategies tailored to the gaming industry. This partnership demonstrates our ability to not only keep pace with a fast-growing client but to accelerate their success through strategic, data-driven marketing initiatives.