Riverhouse

Mission Brief

RedTag has partnered with Riverhouse to establish it as the premier dining destination in Louisville, leveraging its stunning Ohio River location and the culinary expertise of world-renowned chef John Varanese. Our adaptable strategies have helped Riverhouse navigate challenges and seize opportunities, from the COVID-19 pandemic to the present day.

  • Client Name

    Riverhouse
  • Services

    Digital Marketing, Brand Management, Crisis Communication, Event Promotion
  • Industry

    Fine Dining and Hospitality
  • Platforms

    Social Media, Website, Email Marketing, Local Search

At A Glance

RedTag has partnered with Riverhouse to establish it as the premier dining destination in Louisville, leveraging its stunning Ohio River location and the culinary expertise of world-renowned chef John Varanese. Our adaptable strategies have helped Riverhouse navigate challenges and seize opportunities, from the COVID-19 pandemic to the present day.

The Challenge

Collaborate with Riverhouse to showcase its unique offerings while navigating the ever-changing landscape of the restaurant industry, including the unprecedented challenges of a global pandemic.

Our Collaborative Approach

Showcasing Scenic Dining
  • Developed visual content strategies to highlight the breathtaking Ohio River views
  • Created campaigns that emphasized the unique riverside dining experience
Culinary Expertise Promotion
  • Crafted content featuring Chef John Varanese's culinary creations and background
  • Organized and promoted chef-led events and special menus
Agile Crisis Management
  • Quickly adapted marketing strategies during COVID-19 lockdowns
  • Promoted takeout options, safety measures, and outdoor dining experiences
Local and Tourist Engagement
  • Developed targeted campaigns to attract both Louisville residents and visitors
  • Collaborated with local tourism boards and travel influencers
Event and Special Occasion Marketing
  • Created promotional strategies for holidays, river-related events, and special occasions
  • Developed a robust event calendar to drive consistent traffic
Digital Presence Optimization
  • Continually refined website content and SEO to improve local search rankings
  • Managed and grew social media presence to showcase the Riverhouse experience

Our partnership with Riverhouse demonstrates the power of adaptability and creativity in marketing. By working closely with the Riverhouse team, we've been able to highlight the restaurant's unique strengths while navigating industry challenges.

The COVID-19 pandemic presented unprecedented obstacles, but together we found innovative ways to keep Riverhouse top-of-mind. From promoting safe dining practices to showcasing takeout options, we helped turn potential setbacks into opportunities for community engagement and brand reinforcement.

Chef John Varanese's culinary expertise has been a cornerstone of our marketing efforts. By spotlighting his creations and background, we've helped position Riverhouse not just as a beautiful location, but as a true culinary destination.

The success in attracting both locals and tourists speaks to the effectiveness of our targeted marketing approaches. By crafting different messages for these audiences, we've helped Riverhouse become a beloved local institution and a must-visit spot for travelers.

Our ability to "turn lemons into lemonade" has been crucial in maintaining Riverhouse's success. Whether it's unexpected river conditions affecting outdoor dining or sudden changes in local regulations, we've worked hand-in-hand with the Riverhouse team to find creative solutions and positive messaging.

As we look to the future, we're excited to continue evolving our strategies with Riverhouse. The restaurant industry is always changing, and we're committed to staying ahead of trends, leveraging new technologies, and finding fresh ways to showcase the unique Riverhouse experience. Together, we'll ensure that Riverhouse remains the premier dining destination on the Ohio River for years to come.