American Beverage Marketers
Mission Brief
RedTag revolutionized American Beverage Marketers' digital presence through dynamic content strategy and brand website redesigns, boosting engagement and reinforcing brand identity.
Client Name
American Beverage MarketersServices
Content Strategy, Video Production, Social Media Marketing, Website Design and DevelopmentIndustry
Food and BeveragePlatforms
YouTube, TikTok, Instagram, Facebook, Web
At A Glance
300M
60,000+
The Challenge
American Beverage Marketers needed to strengthen its digital footprint to better connect with a global audience of cocktail enthusiasts and professionals. Their brand websites also required a refresh to better reflect product offerings and appeal to target markets.
How RedTag Helped
Content Creation and Strategy
- Produced over 3,000 videos for various social media platforms
- Developed a comprehensive content calendar for consistent engagement
- Collaborated with creators for authentic content generation
Multi-Platform Distribution
- Implemented strategic distribution across YouTube, TikTok, Instagram, and Facebook
- Optimized content for each platform's unique audience and algorithm
Website Redesign and Development
- Redesigned masterofmixes.com, elevating ABM's staple consumer retail brand online
- Created agalima.com, showcasing their newer organic brand experience
American Beverage Marketers' digital campaign significantly boosted its online presence, generating 300 million impressions in 2023. With over 60,000 saved recipes, the campaign sparked tangible consumer interest in ABM's products. The redesigned websites for Master of Mixes and Agalima strengthened the brands' online identities. This increased digital engagement and enhanced brand presentation provide ABM with a stronger platform to continue their industry dominance.
.jpg)
.gif)
