Steepleton
Mission Brief
RedTag partnered with Steepleton, Kentucky's established leader in home entertainment and outdoor fun since 1910, to significantly expand their reach through digital channels. Our collaboration created a powerful omnichannel experience, bringing Steepleton's renowned in-store excellence to the online world.
Client Name
SteepletonServices
E-commerce Development, Digital Marketing, Omnichannel StrategyIndustry
Retail, Ecommerce, Home Entertainment and Outdoor Recreation RetailPlatforms
E-commerce Website, TikTok, Meta, Google, Local Broadcast TV
At A Glance
12,000
$100k
The Challenge
Steepleton, already the go-to place for home fun in Kentucky, needed to expand their reach and create an online presence that matched their excellent in-store experience. The goal was to significantly increase online sales while maintaining their strong local reputation and driving foot traffic to their physical locations in Louisville and Lexington.
Our Collaborative Approach
E-commerce Excellence
- Built a high-performing e-commerce website that reflected Steepleton's in-store quality
- Implemented strategies that led to explosive online sales growth
Omnichannel Strategy Development
- Created a seamless experience between Steepleton's online and physical stores
- Ensured consistent messaging and branding across all channels
Multi-Platform Marketing Strategy
- Leveraged TikTok for engaging, top-of-funnel content
- Utilized Meta for mid-funnel engagement
- Employed local broadcast TV to reinforce Steepleton's established local presence
- Optimized Google advertising for bottom-of-funnel conversions
Hyper-Targeted Local Advertising
- Implemented sophisticated local targeting to drive both online and in-store sales
- Tailored messaging to resonate with Kentucky consumers, reinforcing Steepleton's local legacy
Product Diversity Showcase
- Crafted strategies to showcase Steepleton's wide range of products online, mirroring their in-store variety
- Highlighted the quality and heritage behind each product line across digital platforms
Our partnership with Steepleton demonstrates how an established local leader can successfully expand their reach through digital channels. By working closely with owner Gunnar Graven and his team, we were able to translate Steepleton's renowned in-store experience into a powerful online presence.
The results of our collaboration were extraordinary. When we launched Steepleton's new e-commerce website, we not only met but dramatically exceeded the initial goal, achieving $100k in sales in just three weeks. This set the stage for the eventual 12,000% growth in online sales, significantly expanding Steepleton's reach beyond their physical locations.
Our multi-platform approach ensured that Steepleton was reaching customers at every stage of the buying journey, creating a true omnichannel experience. This strategy not only drove online sales but also reinforced Steepleton's position as Kentucky's go-to place for home fun, encouraging continued in-store visits.
This success story showcases how a well-executed digital strategy can amplify the reach of an already successful local business. By creating a seamless omnichannel experience, we helped Steepleton bring their unique brand of fun and entertainment to more homes across Kentucky and beyond, while maintaining the charm and trust they've built over a century of business.
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