The looming year’s end often fills Marketing Managers with creeping dread rather than holiday spirit—wrapping up campaigns, closing out projects, and making sure any budget leftovers don’t go bad, sitting forgotten in the back of the fridge. So, if you find yourself in a “use it or lose it” budget situation, here are a few quick wins to invest in that spread cheer now, and keep paying off well into the new year.

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Go Big With a Seasonal Campaign

• Why it Works: The holiday months are perfect for customer connection! A well-timed ad campaign can deck the digital halls with your brand’s message, reaching people as they’re feeling festive and in the mood to buy.
• How to Use It: Go for attention-grabbing formats like carousel ads or videos, sprinkle in some holiday magic (think seasonal themes and New Year’s aspirations), and consider retargeting to keep your brand top-of-mind and reach new customers.‍
• Pro Tip: Contact RedTag about creative campaign and retargeting options so no potential customer slips off your list.

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Make Your Website a Little Merrier

• Why it Works: A fast, smooth website is a warm, friendly welcome—especially for visitors in a holiday rush. Small speed boosts or SEO Improvements ensure your site feels like an easy, helpful stop, not a crowded mall.
• How to Use It: A quick audit or mobile optimization can boost conversions right away. Plus, these updates mean you’ll be ready to hit the ground running next year with a website that’s fast, polished and in the spirit of good user experience.

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Track Your Customer Data Like NORAD Tracks Santa’s Sleigh

• Why it Works: Data is the special ingredient in any successful marketing recipe. Knowing exactly who’s visiting your site—even those anonymous ones who don’t fill out forms—can turn potential customers into real revenue. The DataTag team at RedTag can help you identify website visitors and use this insight to create workflows and refine your campaigns for maximum impact.
• How to Use It: Schedule a conversation with the team at RedTag to learn how you can see your customer data at your fingertips.‍
• Pro Tip: Invest in DataTag to analyze your site’s traffic, revealing details like names, emails, and demographics for targeted follow-up workflows.

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Fill Your Stocking with Content and SEO

• Why it Works: Sparkling content is a gift to your customers and your brand alike. SEO-friendly content continues to drive traffic long after it’s published, giving you results that last well beyond the season.
• How to Use It: Fund some evergreen blog posts or a website content update to draw readers in and keep them coming back. Make sure each piece aligns with popular industry search terms so you can end the year assured that “all is calm, all is bright” with your results.‍
• Pro Tip: Focus on topics that’ll stay relevant over time so your content doesn’t feel like stale fruitcake. Ask your RedTag team to zero in on what your audience is searching for in your industry to stay top of mind.

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Share the Joy of Customer Retention

• Why it Works: Cultivating existing relationships is often more cost-effective than finding new customers, and a thoughtful gesture goes a long way to showing your customers how important they are to you.  
• How to Use It: Use your year-end-dollars to fund a loyalty program, exclusive offers, or a “thank you” campaign to show your customers they were a valued part of your year. Holiday-themed loyalty programs can be a “wrap-up” that feels personal and timely.‍
• Pro Tip: Work with your RedTag team to craft a campaign that brings past customers back, wrapping up the year with high engagement and goodwill that will last well into the new year.

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Don’t let your Q4 budget slip away. Strategic investments now—whether it’s in content, analytics, or a festive ad campaign—can help your brand close out the year on a high note, and ensure you start 2025 with a foundation so strong it feels like holiday magic.