With a growing community of people using TikTok as a source of information, businesses have a unique opportunity to find and engage with customers in a whole new way. If you’re ready to get your business seen with TikTok SEO, continue reading below for some strategies to reach your customers in new and creative ways.
Know The Trends
Central to the TikTok experience, and part of what makes the platform so unique, is its highly personalized For You feed. Each user has highly-curated content recommended to them based on their likes and interests. This algorithm is determined by a number of factors, including user interactions, captions, sounds, and hashtags.
For businesses trying to be seen in as many For You feeds as possible, it pays to know not only what trends are popular but what trends are resonating well with your target audience. Using these trends, you can gauge which songs, hashtags, and topics are popular with your audience and create engaging content with a higher chance of being seen by TikTok users who’ve interacted with similar trends in the past.
Hashtags & Captions
When it comes to TikTok SEO, hashtags and captions are the new keywords. Popular hashtags and on-screen text can work wonders in getting your branded content seen by users. However, it’s important to know the right keywords to use if you want to see the best from your TikTok SEO strategy.
Knowing what keywords and search terms are performing well in your vertical and creating videos around each of these trending search terms is a good way to ensure your brand is seen by people in the discovery, research, or consideration phases of the purchase journey. Additionally, optimizing your SEO with on-screen text graphics and long-tail keywords helps your content get ranked in TikTok search results.
TikTok Creatives
When it comes to branded content, TikTok users are looking for authentic and creative experiences. In fact, 44% of users want brands to be fun and entertaining, while 39% claim that joy and “lifting spirits” are key factors in their decision to purchase a product found on TikTok.
Building branded content that is authentic, creative, and genuine takes more than just selling your product or business — you must establish a distinctive brand that your audience connects to and interacts with. This means not only following the latest trends but skillfully adapting each trend in a creative way that relates back to your product. In addition, you must be sure to optimize each creative for TikTok SEO, including using relevant on-screen text graphics and hashtags, acting fast on trends, and ensuring your videos are the right length to keep users watching until the end.
Redirect & Cross-Promote
Though TikTok users are 1.4x more likely to purchase products found on the app than users of other platforms, it's still important to make the purchase journey easy for users. This means meeting your customers where they’re at in their journey, whether they’re just discovering your product or they’re ready to make a purchase. Creating TikTok SEO content with each user journey in mind, and ensuring you have a clear call to action and link to your site, will make it easier for users to convert from followers to brand ambassadors.
Additionally, be sure to cross-promote your TikTok advertisements across all platforms. This can help encourage your followers on other platforms to follow your TikTok as well, giving them a new and authentic way to interact with your brand.
Optimize Your TikTok SEO Strategies With RedTag
As one of the first digital advertising agencies to embrace TikTok SEO, RedTag has been at the forefront of utilizing TikTok's powerful advertising platform to grow our client’s businesses. Our award-winning TikTok creative strategy and analytical expertise have helped our clients go viral on the platform and increase their sales. If you’re considering TikTok SEO for your business, our team at RedTag has the resources you need to help expand your brand and reach a wider audience.
