At the end of 2021, TikTok had skyrocketed its way past Google to become the new king of the internet. It was announced that TikTok was the most popular website, and most widely used social media platform in the world.
What was once a popular content creation and video-sharing platform for Gen Z has won over users from every generation. In fact, nearly 62% of the user base falls between 10-29 years of age. With 35% of users between the ages of 20-29, followed by 18% between ages 30-39 and 16.3% between ages 40-49, the landscape of TikTok has increasingly evolved to include more branded content that appeals to users in every generation.
What does this mean for your business?
The expanding user base on TikTok is excellent news for businesses across all verticals. TikTok is no longer just for dance trends and the latest lip sync challenges — though these are still a fun way to engage with your audience. Advertising on TikTok is now one of the most effective ways to reach your customers at every stage of their retail journey, from discovery to purchasing.
Why advertise on TikTok?
TikTok’s success, in part, stems from its highly personalized and user-centric algorithm. Their For You feed analyzes user interests and interactions to gauge which content will be most relevant for each individual user, in turn delivering content and TikTok advertisements that are hyper-targeted and incredibly effective.
Indeed, TikTok users are 1.4x more likely to purchase products they find on TikTok than users on other social media platforms. TikTok advertising is not just leading the way when it comes to the retail journey. When compared to users of other social media platforms, TikTok users admit they are 1.5x more likely to convince friends and family to purchase products found on TikTok and 2.4x more likely to post or tag a brand after purchasing a product.
If that wasn’t impressive enough, TikTok has an engagement rate of 5.30% on accounts with 100,00 or more followers, which is nearly five times the engagement rate of Instagram and Twitter.
TikTok Marketing and Small Business
Companies on the leading edge have already started to expand into TikTok marketing, along with allocating advertising dollars to their monthly media buying. Ad dollars are shifting from traditional advertising to digital advertising, and TikTok ads are an excellent way to reach your customer’s new habitat.
Of the businesses already using TikTok to reach their audience, 67% of small businesses say that TikTok helps them share their brand in a creative way, surpassing other leading social media sites as the new platform of choice for small businesses. In fact, 78% of businesses already utilizing TikTok advertising are interested in increasing their investment and leveraging creativity to generate unique advertising experiences for their customers.
As authentic, relevant, and uplifting storytelling becomes the new norm for businesses advertising on TikTok, navigating the ever-changing trends and hashtags is essential to getting your business seen on TikTok. Our TikTok creative strategists can help your business create engaging and effective TikTok ads that reach your customers at every stage of the purchasing process — from discovery to consideration and purchase.
Optimize Your Business With RedTag TikTok Marketing
As one of the first digital advertising agencies to embrace TikTok marketing, RedTag has been at the forefront of utilizing TikTok's powerful advertising platform to grow our client’s businesses. Our award-winning TikTok creative strategy has helped our clients go viral on TikTok and increase their sales. If you’re considering TikTok marketing as the next venture for your business, our team at RedTag has the resources you need to help expand your brand and reach a wider audience.
