At RedTag, we don’t see branding as changing who you are, but as discovering who you are at your core and developing the resources to support and communicate what you already do best.

When we work with brands, one of the key elements we seek to identify as early in the process as possible are their core values. Only when we know what a brand truly values can we measure whether a brand has been successful, and whether they’ve remained true to themselves along the journey.

‍

RedTag recently underwent our own rebranding, and as part of that process, we codified those values. These are not new values. They have been present since day one. But we sought to repackage them in a clear, concise format that we can share with our team and clients.

RedTag Core Values

Discovery

Our restless curiosity drives us to bold exploration. Whether it’s gaining deeper customer insights, or discovering innovative solutions, we live for uncharted territory.

Purpose

We aim higher. Everything we do is guided by the higher purpose of building a better world—for our crew, our clients, and our community. 

Integrity 

We do what’s right. We want client relationships built on trust, and that trust is only possible when we work with honesty and responsibility. 

‍

Identifying these values and the ways they are woven throughout our story helps clarify our path ahead. They give us a set of coordinates to aim for in everything we do.

‍

With our immersive, collaborative approach to branding, we can help you identify and leverage your own values, as well as other core truths. Equipped with those insights, we can work with you to build a brand that takes you to the stars. 

‍