Mint Gaming Hall & Kentucky Downs

RedTag handles all digital and social media advertising for the Mint Gaming hall in Franklin, KY. The location of the facility near the Kentucky/Tennessee border presents a number of challenges, mostly in regard to finding an audience that will make the trip to Franklin, KY for an evening of fun and excitement. We’ve used a series of tactics to drive messaging to lookalike audiences that are likely to convert to visitors, and we’ve seen a tremendous lift in play from Nashville and the surrounding area. Since partnering with RedTag, Kentucky Downs/ Mint Gaming Hall has opened two additional locations with more on the way!