TikTok SEO is gaining popularity as a way for businesses to connect with new consumers in fun and creative ways. If you’re not already advertising on TikTok, now is the time to launch your brand with TikTok SEO and marketing strategies to boost awareness and increase sales for your business
monthly active users
Source: Wallaroo Media
million active users in the U.S. alone
Source: Wallaroo Media
unique users visiting the TkTok mobile app per month
Source: Wallaroo Media
In July 2022, we were one of a select group of agencies that were invited to attend the first ever small business TikTok workshop, held in Austin, Texas, with the TikTok team. Our team was trained on TikTok advertising best practices by world-class TikTok experts. We examined award-winning case studies and actually created videos with leading TikTok creators.
Leveraging our decades of experience in social media marketing and advertising, we are committed to providing the best results possible for our clients in maximizing their investment in TikTok SEO.
There are many advertising agencies out there that claim to be TikTok SEO experts, but we will let our results speak for themselves. Time and time again we have helped our clients go viral on TikTok and increase their sales.
If you’re considering if TikTok is right for your business, continue reading below for insights into how our TikTok SEO services can help you grow your business.
At the end of 2021, TikTok had skyrocketed its way past Google to become the new king of the internet. It was announced that TikTok was the most popular website, and most widely used social media platform in the world.
What was once a popular content creation and video sharing platform for Gen Z has won over users from every generation. In fact, nearly 62% of the user base falls between 10-29 years of age. With 35% of users between the ages of 20-29, followed by 18% between ages 30-39 and 16.3% between ages 40-49, the landscape of TikTok has increasingly evolved to include more branded content that appeals to users in every generation.
most visited website in the year of 2021
Source: CBS News
of users falls between 10-29 years of age
Source: Wallaroo Media
of users falls between 20-29 years of age
Source: Business of Apps
TikTok’s success, in part, stems from its highly personalized and user-centric algorithm. Their For You feed analyzes user interests and interactions to gauge which content will be most relevant for each individual user, in turn delivering content and TikTok advertisements that are hyper-targeted and incredibly effective.
Indeed, TikTok users are 1.4x more likely to purchase products they find on TikTok than users on other social media platforms. TikTok advertising is not just leading the way when it comes to the retail journey. When compared to users of other social media platforms, TikTok users admit they are 1.5x more likely to convince friends and family to purchase products found on TikTok and 2.4x more likely to post or tag a brand after purchasing a product.
If that wasn’t impressive enough, TikTok has an engagement rate of 5.30% on accounts with 100,00 or more followers, which is nearly five times the engagement rate of Instagram and Twitter.
more likely to purchase products they find on TikTok than users on other social media platforms
Source: TikTok
more likely to convince friends and family to purchase products found on TikTok
Source: TikTok
more likely to post or tag a brand, leading to more brand engagement and loyalty
Source: TikTok
engagement rate on accounts with 100,000 or more followers
Source: Backlinko
Companies on the leading edge have already started to expand into TikTok marketing, along with allocating advertising dollars to their monthly media buying. Ad dollars are shifting from traditional advertising to digital advertising, and TikTok ads are an excellent way to reach your customer’s new habitat.
Of the businesses already using TikTok to reach their audience, 67% of small businesses say that TikTok helps them share their brand in a creative way, surpassing other leading social media sites as the new platform of choice for small businesses. In fact, 78% of businesses already utilizing TikTok advertising are interested in increasing their investment, leveraging creativity to generate unique advertising experiences for their customers.
of small businesses say that TikTok helps share their brand in a creative way
Source: Hello Alice
of businesses already utilizing TikTok advertising are interesed in increasing their investment
Source: Hello Alice
of small and medium-sied businesses said TikTok helped them grow revenue
Source: Hello Alice
As authentic, relevant, and uplifting storytelling becomes the new norm for businesses advertising on TikTok, navigating the ever-changing trends and hashtags is essential to getting your business seen on TikTok. Our TikTok creative strategists can help your business create engaging and effective TikTok ads that reach your customers at every stage of the purchasing process — from discovery to consideration and purchase.
Central to the TikTok experience, and part of what makes the platform so unique, is its highly personalized For You feed. Each user has highly-curated content recommended to them based on their likes and interests. This algorithm is determined by a number of factors, including user interactions, captions, sounds, and hashtags.
For businesses trying to be seen in as many For You feeds as possible, it pays to know not only what trends are popular but what trends are resonating well with your target audience. Using these trends, you can gauge which songs, hashtags, and topics are resonating with your audience and create engaging content with a higher chance of being seen by TikTok users who’ve interacted with similar trends in the past.
Central to the TikTok experience, and part of what makes the platform so unique, is its highly personalized For You feed. Each user has highly-curated content recommended to them based on their likes and interests. This algorithm is determined by a number of factors, including user interactions, captions, sounds, and hashtags.
For businesses trying to be seen in as many For You feeds as possible, it pays to know not only what trends are popular but what trends are resonating well with your target audience. Using these trends, you can gauge which songs, hashtags, and topics are resonating with your audience and create engaging content with a higher chance of being seen by TikTok users who’ve interacted with similar trends in the past.
When it comes to TikTok SEO, hashtags and captions are the new keywords. Popular hashtags and on-screen text can work wonders in getting your branded content seen by users. However, it’s important to know the right keywords to use if you want to see the best from your TikTok SEO strategy.
Knowing what keywords and search terms are performing well in your vertical and creating videos around each of these trending search terms is a good way to ensure your brand is seen by people in the discovery, research, or consideration phases of the purchase journey.
Additionally, optimizing your SEO with on-screen text graphics and long-tail keywords helps your content get ranked in TikTok search results.
As one of the first digital advertising agencies to embrace TikTok SEO, RedTag has been at the forefront of utilizing TikTok's powerful advertising platform to grow our client’s businesses. Our award-winning TikTok creative strategy and analytical expertise have helped our clients go viral on the platform and increase their sales. If you’re considering TikTok SEO for your business, our team at RedTag has the resources you need to help expand your brand and reach a wider audience.
