Melding Legacy and Innovation for a Thoroughbred Icon

We began by refining the online shopping experience, improving how Spendthrift’s merchandise was presented and sold. Then we layered in targeted digital advertising campaigns that spoke to both loyal followers and new audiences. Our efforts achieved a consistently strong return on ad spend, with ecommerce campaigns delivering 5–10x ROAS and establishing a new stream of revenue for the farm.

But for Spendthrift, the story wasn’t just about selling online. Digital efforts needed to support their core offline business. We developed custom attribution models that linked digital engagement to real-world actions like event attendance, bookings, and sales. These insights gave the team a clearer picture of how their digital investment was influencing outcomes that had previously been hard to track.

Throughout the process, we remained grounded in what makes Spendthrift special. Our content and social strategy spotlighted the legacy of the brand while bringing behind-the-scenes access to a broader audience. From showcasing championship lineage to promoting in-person events, every campaign struck a balance between innovation and authenticity.